Willow Bath and Vanity LLC
Privacy Policy
Effective Date: [Insert Date]
1. Introduction
Willow Bath and Vanity LLC (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you access our website (willowbathandvanity.com), communicate with us, make purchases, join promotions, or use any of our services, including showroom visits, online transactions, and live chat support. It also describes your rights and choices regarding your personal data.
This Privacy Policy is designed to comply with all applicable laws, including but not limited to the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR), the Children’s Online Privacy Protection Act (COPPA), and applicable state data protection laws.
By accessing or using our website and services, you consent to the practices outlined in this Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services.
2. Categories of Personal Information We Collect
a. Identifiers
- Name, email address, phone number, physical address, IP address, account login credentials
b. Commercial Information
- Records of products purchased, obtained, or considered
c. Internet or Other Electronic Network Activity
- Browsing history, search history, and information regarding your interaction with our website, applications, or advertisements
d. Geolocation Data
- General location information derived from IP address
e. Audio, Visual, or Similar Information
- Chat records, phone support call summaries
f. Professional or Employment Information
- When applying for employment, we may collect resumes, education and employment history
g. Inferences
- Preferences, characteristics, and trends derived from other personal data
We may collect these categories directly from you, automatically via tracking technologies, or through service providers and partners.
3. Legal Basis for Processing Personal Data (GDPR Compliance)
For individuals in the European Economic Area, we process your personal data only when we have a lawful basis, including:
- Consent
- Contractual necessity
- Compliance with legal obligations
- Legitimate interests, such as improving services and preventing fraud
You may withdraw your consent at any time where processing is based on consent.
4. Detailed Use of Personal Information
In addition to uses listed previously, we may also use personal information to:
- Detect and prevent fraud or abuse of our website and services
- Enforce our Terms and Conditions
- Fulfill legal obligations under tax, financial, or regulatory frameworks
- Support internal auditing and compliance efforts
- Conduct business transfers, mergers, acquisitions, or asset sales
5. Automated Decision-Making and Profiling
We do not use automated decision-making or profiling in a manner that produces legal effects or significantly affects you. Any profiling performed is strictly limited to marketing optimization and user experience improvements.
6. International Transfers of Personal Data
If you are located outside of the United States, please be aware that your information may be transferred to, stored, and processed in the U.S. or other jurisdictions. By using our website, you acknowledge and consent to the transfer of your information to the United States.
We ensure that international transfers are protected by standard contractual clauses or other appropriate legal mechanisms.
7. Data Protection Rights (California, EEA, and Others)
For California Residents:
You have the right to:
- Know what personal data we collect, use, disclose, and sell
- Request deletion of your personal data
- Opt-out of the sale or sharing of personal data
- Correct inaccurate personal information
- Limit use and disclosure of sensitive personal information
To exercise these rights, email: support@willowbathandvanity.com
For EU/EEA Residents:
You have the right to:
- Access your personal data
- Correct inaccuracies
- Request erasure (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Lodge a complaint with a supervisory authority
We respond to verified requests within 30 days or as required by applicable law.
8. Data Subject Verification
For security, we may require you to verify your identity before processing any data rights request. Verification methods may include confirming account details, order history, or providing proof of identity.
If an authorized agent submits a request on your behalf, we may require signed permission or direct confirmation from you.
9. Sensitive Personal Information
We do not request or require sensitive personal information (e.g., social security numbers, health records) for our services. If you voluntarily submit such data, it will be treated with heightened security and confidentiality.
10. Behavioral Advertising and Do Not Track
We may use behavioral advertising partners to display relevant ads on other websites. These ads are based on user interaction with our website, products, and pages.
Some browsers offer a “Do Not Track” (DNT) setting. Our website does not currently respond to DNT signals, but you may opt out of third-party tracking via industry tools such as:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
11. Business Transfers
In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to a successor or affiliate. We will notify users via email and/or prominent website notice before your information becomes subject to a new privacy policy.
12. Contact for Data Protection Matters
To contact our designated data privacy officer or raise concerns about data protection, please email: 📧 privacy@willowbathandvanity.com
13. Data Breach Response
In the event of a data breach involving your personal information, we will promptly notify affected individuals as required by law. Notification may occur via email, posted notices on our website, or through other legally mandated methods. We will also report the breach to relevant supervisory authorities where applicable.
14. Cookies and Tracking Technologies
We use cookies and similar technologies (such as web beacons, pixels, and tags) to enhance your browsing experience, provide personalized content and advertisements, analyze traffic, and understand site performance. These technologies may collect information such as:
- IP address
- Device type and browser
- Referring URLs and site behavior
Types of Cookies We Use:
- Essential Cookies: Necessary for site functionality and security.
- Performance Cookies: Help us understand how users interact with the site (e.g., page views, session durations).
- Functionality Cookies: Remember your preferences (e.g., region, language).
- Advertising Cookies: Track your online behavior to deliver relevant ads.
You may manage cookie preferences through your browser settings or consent tools presented on our website. Disabling cookies may affect some website functionality.
15. Use of Google and Adobe Analytics
We utilize Google Analytics and Adobe Analytics to better understand how users engage with our website. These tools use cookies to collect information such as:
- Pages visited
- Time spent on pages
- Referring URLs
- Device/browser type
This data helps us analyze website usage and improve performance. Neither Google nor Adobe receives personally identifiable information from us in conjunction with these services.
You may opt out of tracking by:
- Installing the Google Analytics Opt-out Browser Add-on
- Adjusting privacy settings in your browser
- Using privacy-enhancing browser extensions
For more information on how your data is used:
16. Third-Party Features and Embedded Content
Our site may incorporate third-party content such as embedded videos, review widgets, maps, or social media feeds. These services may collect your IP address or set cookies on your device. We recommend reviewing the privacy policies of these third parties before engaging with embedded content.
17. Employment and Applicant Data
If you apply for a position with us, we may collect personal information such as your name, contact details, resume, employment history, and references. This information is used solely for evaluating job candidates and is stored securely in accordance with applicable labor and privacy laws.
18. Data Hosting and Infrastructure
All customer data is hosted with secure, industry-leading third-party cloud providers that implement stringent security controls, including encryption at rest and in transit, access logging, and intrusion detection. These providers are contractually obligated to comply with privacy and data protection standards applicable in the jurisdictions we operate.
The rest of the policy remains valid and continues to apply.
Willow Bath and Vanity LLC
6520 Corporate Ct, Suite 200
Alpharetta, GA 30005
📧 support@willowbathandvanity.com
📞 877-788-8444
